HomeMy WebLinkAboutDR-16-04 - Decision - 0222 Dorset Street#D R-16-04
CITY OF SOUTH BURLINGTON
DEPARTMENT OF PLANNING AND ZONING
HEALTHY LIVING MARKET & CAFE-222 DORSET STREET
MASTER SIGNAGE PLAN #DR-16-04
FINDINGS OF FACT AND DECISION
Master Signage Permit/Sign Design Review Permit application #DR-16-04 of Healthy Living Market &
Cafe to amend a previously approved Master Signage Permit. The amendment consists of: 1) allowing
three (3) primary colors, and 2) allowing internal illumination of signs, 222 Dorset Street.
The Development Review Board held a public hearing on August 23, 2016. The applicant was
represented by Nina Lesser -Goldsmith.
Based on the plans and materials contained in the document file for this application, the Development
Review Board finds, concludes, and decides the following:
FINDINGS OF FACT
1. The applicant, Healthy Living Market & Cafe, seeks to amend a previously approved Master Signage
Permit. The amendment consists of: 1) allowing three (3) primary colors, and 2) allowing internal
illumination of signs, 222 Dorset Street.
2. The owner of record of the subject property is the Loja Burlington, LLC.
3. The application was received on August 10, 2016.
4. The applicant submitted renderings of the proposed freestanding and wall sign designs totaling six
(6) pages.
5. The property lies within the Dorset Street/City Center Sign District.
6. The applicant is seeking to define the color scheme, allow LED internal illumination for new signs,
the use of cut-out letters for wall signs, the use of polycarbonate panel signage for wall and
freestanding signs, and the use of aluminum returns surrounding polycarbonate panels and cut-out
letters.
Sign Ordinance
Section 6: Dorset Street/City Center Sign District of the South Burlington Sign Ordinance reads in part
that the Development Review Board must consider the following standards:
(1) Consistent Design: the design of a sign shall consider and be compatible and harmonious with
the design of buildings on the property and nearby. The design of all signs on a property shall
promote consistency in terms of color, graphic style, lighting, location, material and
proportions.
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(2) Promote City Center Goals: signs shall be designed and located in a manner which reinforces
and respects the overall stated goals of the sign district and City Center Plan, including a high
aesthetic quality and pedestrian orientation.
(3) Color and Texture: the color and texture of a sign shall be compatible and harmonious with
buildings on the property and nearby. The use of a maximum of three (3) predominant colors
is encouraged to provide consistent foreground, text and background color schemes.
The applicant submitted materials showing two (2) configurations for the logo. One configuration
(horizontal) shows the logo with the words "Healthy Living Market & Cafe" to the right. The second
configuration (vertical) shows the logo with the words below it. The horizontal version is intended for a
wall sign at the northwest corner of the building and a hanging sign above the main entrance. The
vertical version is intended for the freestanding sign on Dorset Street.
There is consistent design in the two (2) configurations as both use the same fonts, use of upper and
lower case letters, the same logo, and the same colors (red, green, and also beige on the freestanding
and hanging signs). The Board finds that these criterion are met.
(4) Materials Used: signs shall be designed and constructed of high -quality materials
complimentary to the materials used in the buildings to which the signs are related.
The existing posts and frame (steel), previously approved, for the freestanding sign will remain.
Additional materials being used include polycarbonate panels, acrylic faces, and vinyl. The Board finds
that all the materials are appropriately suited for outdoor application.
Section 8(d) reads in part that the board must consider the following:
(1) The initial application for a Master Signage Permit shall establish a consistent set of
parameters for the shapes, materials, foreground and background color schemes, typefaces,
sizes, installations and sign types to be utilized for a property and shall include color
illustrations thereof.
(2) Applicants are strongly encouraged to specify parameters that will lead over time to creating
a strong consistency of shape, foreground and background color scheme, typeface, size, and
installation in order to ensure that all signage on a property is in accordance with the goals of
the Dorset Street/City Center Sign District.
(3) All Master Signage Permit applications shall specify how one or more of these graphic
elements will be used to relate all of the signs to each other visually.
(4) Applicants may request a review and approval of a range of potential sizes for individual
signs, so that an application for an individual sign of approved materials, color and design that
is within an approved size range will require only approval of the Code Officer.
All the signs are related to each other visually, because each will use the same logo design and color
scheme. The variation among the signs (wall, freestanding, and hanging) will result from the use the
horizontal or vertical arrangement of the logo. The Board finds these criterion are met.
Section 9 addresses standards specifically for freestanding signs.
(h) Dorset Street/City Center Sign District. Free-standing signs along Dorset Street are to be
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located in a sign corridor that begins adjacent to the road Right of Way and runs sixteen
(16) feet from the edge of the Right of Way toward the building face. In those instances
where dimensions do not provide for a two (2) foot setback from the Right of Way before
a sign support post can be located, it is permitted to erect a centered single pole mounted
sign of which the road side edge of the sign is directly outside the R.O.W. line. Free-
standing signs in the Dorset Street/City Center District may not exceed thirty-two (32)
square feet in overall dimensions and may be no higher than twelve (12) feet, measured
from the average finished grade at the base of the sign to the highest point of any part of
the sign structure.
The location of freestanding signs is not under consideration in this application as it will remain the
same.
Section 10 addresses standards specifically for wall signs.
Wall signs shall be permitted only in accordance with the following provisions:
(a) Number of wall signs. The allowable number and area of wall signs shall be as set forth in
Table 10-1 below.
(b) Area of wall signs.
(1) Except as otherwise provided in this Ordinance, the total area of all wall signs shall not
exceed five percent (5916) of the area of the principal public fafade of the building or
one hundred (100) square feet, whichever is smaller. South Burlington Sign Ordinance
Effective May 3, 2010
(2) In no case shall any individual wall sign exceed fifteen percent (15%) of the area of the
facade to which it is attached.
The applicant is permitted two (2) wall signs. The signs total 97.44 square feet and are within the
allotted percentages for coverage of the facade. The Board finds these criterion are met.
(c) In the Dorset Street/City Center Sign District, wall signs may not project above the roof or
parapet of a building nor below the top of any first floor doorway unless permitted through
the design review approval process.
The sign which will hang above the main entrance is replacing a pre-existing sign.
(d) It shall be unlawful for any person to erect, alter, maintain or relocate any wall sign that
covers, wholly or partially, any wall opening or to erect, alter, maintain or relocate any wall
sign that projects beyond the ends or top of the wall to which it is attached. A wall opening is
any opening exclusively provided for a window, door or removable panel.
(e) Multi -tenant buildings and multi -building properties
(1) ...
(2) ...
(3) ...
The Board finds the above criterion to be inapplicable.
(f) Areas of walls within which paint, lighting or other treatments are used to highlight or enclose
an area of wall on which cutout letters or other signs are installed shall be deemed to be part
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of the wall sign for all intents and purposes of this Ordinance, and shall be subject to all
applicable provisions of this Ordinance.
(g) A wall sign shall not project from the wall in excess of nine (9) inches, except for raceway
signs. A raceway sign may project up to fifteen (15) inches from the wall to which it is
attached
The proposed wall sign will project five (5) inches from the wall. The Board finds this criteria to be met.
(h) ...
Section 21 specifically addresses internally illuminated signs.
(e) In the Dorset Street/City Center Sign District, internally illuminated signs shall utilize opaque
backgrounds and translucent letters, logos and/or graphics, so as to insure that the lettering,
logos and/or graphics are illuminated rather than the background. Translucent backgrounds
utilizing dark colors may be used with white, clear or other light translucent letters, logos
and/or graphics, provided the Design Review Committee determines that the effect will be
consistent with the intent of this provision.
The proposed signs will be internally illuminated with LED lights and only the lettering and logo will be
lit. The background of the freestanding and hanging sign will be opaque. The Board finds this criteria to
be met.
DECISION
Motion by Frank Kochman, seconded by John Wilking, to approve sign design review application #DR-16-
04 of Healthy Living Market & Cafe, subject to the following conditions:
1. All previous approvals and stipulations which are not changed by this decision, will remain in full
effect.
2. The freestanding and hanging signs will use three (3) colors: red, green, and an opaque beige
background. The wall sign will use two (2) colors: red and green.
3. The signs will be internally illuminated with LED lights that ensure only the lettering and logo are
illuminated and not the background.
4. This project must be completed as shown on the plans submitted by the applicant, and on file in
the South Burlington Department of Planning and Zoning.
5. The applicant must obtain sign permits consistent with the master sign approval and specific
standards of the Sign Ordinance in effect at the time of application from the Code Officer prior
to any changes to signs on the property.
6. Any change to the approved sign design will require approval by the South Burlington
Development Review Board.
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7. Pursuant to Section 20 of the Sign Ordinance, all signs must be of substantial and sturdy
construction, kept in good repair, and painted or cleaned as necessary to maintain a clean, safe,
and orderly appearance.
Mark Behr
Yea
Nay
Abstain
Matt Cota
Yea
Nay
Abstain
Frank Kochman
Yea
Nay
Abstain
Bill Miller
Yea
Nay
Abstain
David Parsons
Yea
Nay
Abstain
Jennifer Smith
Yea
Nay
Abstain
John Wilking
Yea
Nay
Abstain
Motion carried by a vote of 5ā 0 ā 0.
Signed this 25thday of August 2016, by
Bill Miller, Vice -Chair
Not Present
Not Present
Not present
Not Present
Nnt Procont
Not Present
Not Present
Please note: An appeal of this decision may be taken by filing, within 30 days of the date of this
decision, a notice of appeal and the required fee by certified mail to the Superior Court, Environmental
Division. See V.R.E.C.P. 5(b). A copy of the notice of appeal must also be mailed to the City of South
Burlington Planning and Zoning Department at 575 Dorset Street, South Burlington, VT 05403. See
V.R.E.C.P. 5(b) (4)(A). Please contact the Environmental Division at 802-828-1660 or
http://vermontjudiciary.org/GTC/environmental/default.aspx for more information on filing
requirements, deadlines, fees and mailing address.
The applicant or permittee retains the obligation to identify, apply for, and obtain relevant state
permits for this project. Call 802.879.5676 to speak with the regional Permit Specialist.
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