HomeMy WebLinkAboutDR-12-07 - Decision - 0165 Dorset StreetCITY OF SOUTH BURLINGTON
DEPARTMENT OF PLANNING & ZONING
DEVELOPMENT REVIEW BOARD
MASTER SIGNAGE PERMIT #DR-12-07
165 DORSET STREET
ALL SEASONS DENTAL
FINDINGS OF FACT AND DECISION
All Seasons Dental, hereafter referred to as the applicant, is seeking to amend a
previously approved master signage permit. The amendment consists of revisions
to the provisions for freestanding and wall -mounted signs, 340 Dorset Street.
Pursuant to Section 6 of the City of South Burlington Sign Ordinance, the erection,
alteration, or relocation of any sign within this district shall require design review by
the South Burlington Design Review Board (DRC) and Development Review
Board (DRB). Section 8 of the Sign Ordinance requires all property owners within
the DS/CC Sign District to obtain a Master Signage Permit.
Based on testimony provided at the above mentioned public hearing and the plans
and supporting materials contained in the document file for this application, the
Development Review Board finds, concludes, and decides the following:
FINDINGS OF FACT
1. The applicant is seeking approval for a new master sign permit for the property
located at 165 Dorset Street.
2. The subject property falls within the Dorset Street/City Center Sign District.
3. The application was received on November 19, 2012.
4. This is an after -the -fact application as a sign has been constructed without an
approved master sign permit.
5. The Design Review Board met with the applicant on Monday, January 28,
2013. They unanimously recommended that the Development Review Board
take action of the Decision included herein.
6. The Development Review Board held a public hearing on February 19,
2013.The applicant did not attend.
7. The owner of record of the subject property is Theresa Paquette.
8. The applicant has submitted photographs of the proposed (installed) signage.
DESIGN REVIEW CRITERIA
In reviewing an application for signage, the DRB has considered the following:
(a) Consistent Design
The design of a sign must be compatible and harmonious with the design of
C:\Users\Mark\Documents\South Burlington DRB\03.05.13 Meeting
Decisions\DR 12 07 165Dorset AIISeasonsDental ffd.doc 1
buildings on the subject property and nearby. The design of all signs on a
property shall promote consistency in terms of color, graphic style, lighting,
location, material and proportions.
The Board finds that the proposed signage does not meet these standards.
Members find the number of colors used, compounded by the brightness of the
colors used, to be overwhelming and not at all harmonious with the building or the
surrounding buildings or surrounding signage. More details on this follow in the
additional standards outlined below.
The applicant indicates that they would like to restore lighting that had previously
been used on the property. However, no details or photos of those fixtures have
been included other than to indicate a ground mounted fixture. This lighting shall
be limited to illumination of the sign only. No light spillage should be permitted.
(b) Promotion of City Center Goals
Signs within the DS/CC Sign District should be of high aesthetic quality and
pedestrian oriented.
The Board finds that the quality of the materials appears to meet this standard.
The application indicates that the sign is composed of an aluminum substrate with
vinyl copy. The sign pole is a painted white wood pole, with a black steel bracket.
The Board finds these to be sufficient. The Board finds that the overall size and
proportionality of the sign meets the standard of being pedestrian oriented.
The Board does not find the sign to be of great aesthetic quality, primarily due to
the brightness and number of colors used. More details of this are found below.
(c) Color & Texture
A maximum of 3 colors is encouraged.
The application herein includes seven colors: Yellow, white, teal, black, blue,
orange, and red, with the first three being the dominant colors in the sign. The
Board finds that the permit should either adhere to a maximum of 3 colors used, or
be revised such that the dominant colors be more neutral and complimentary to the
accent colors. In advising this, the Board states that the use of such bright colors
draws great attention to the number of colors used in the sign, which would be in
opposition to the standard outlined herein.
(d) Materials Used
The Board finds that the quality of the materials appears to meet this standard.
The application indicates that the sign is composed of an aluminum substrate with
vinyl copy. The sign pole is a painted white wood pole, with a black steel bracket.
C:\Users\Mark\Documents\South Burlington DRB\03.05.13 Meeting
Decisions\DR 12 07 165Dorset AIISeasonsDental ffd.doc2
The Board finds these to be sufficient.
Pursuant to Section 20 of the Sign Ordinance, all signs shall be of
substantial and sturdy construction, kept in good repair, and painted or
cleaned as necessary to maintain a clean, safe, and orderly appearance.
This criterion shall be enforced.
All signs shall be kept in good repair; landscaping surrounding the
freestanding signs shall be kept trimmed and neat and shall not obscure the
text of the signs.
This criterion shall be enforced.
(e) Wall Mounted Signs
Section 10 of the Sign Ordinance governs the size and location of wall -
mounted signs and shall be enforced by the Code Officer.
Pursuant to Table 10-1 of the Sign Ordinance, a wall -mounted sign for a
multi -tenant building or a multi -building lot with a master signage permit in
any district with freestanding or landscape sign shall not exceed 15% of the
area of the fagade to which it is attached or 100 sq. ft., whichever is smaller.
Pursuant to Table 10-1 of the Sign Ordinance, the total area of all wall -
mounted signs on the subject property shall not exceed 10% of the area of
principal public fagade of each building.
Section 10(c) states that a wall -mounted sign shall not project above the roof
or parapet of the building nor below the top of any first floor doorway unless
permitted through the design review approval process.
Pursuant to Section 10(d), a wall -mounted sign shall not cover any opening
or project beyond the top or end of any wall to which it is attached.
Section 10(g) stipulates that a wall -mounted sign shall not project from the
wall in excess of 9".
No wall mounted signs are proposed as part of this application and therefore no
wall mounted signs shall be approved.
(f) Freestanding Signs
Section 9(h) states that free-standing signs along Dorset Street are to be
located in a sign corridor that begins adjacent to the road Right -of -Way and
runs sixteen (16) feet from the edge of the Right of Way toward the building
face.
C:\Users\Mark\Documents\South Burlington DRB\03.05.13 Meeting
Decisions\DR 12 07 165Dorset AIISeasonsDental ffd.doc3
The proposed sign is located appropriately.
Section 9(h) states that free-standing signs in the Dorset Street/City Center
District may not exceed thirty-two (32) square feet in overall dimensions and
may be no higher than twelve (12) feet, measured from the average finished
grade at the base of the sign to the highest point of any part of the sign
structure.
This shall be enforced by the Code Officer.
CONCLUSIONS OF LAW
1. Section 6 (b) (3) of the Sign Ordinance states that the "use of a maximum of
three (3) predominant colors is encouraged ..." The applicant's sign proposes to
use seven (7) colors: yellow, white, teal, black, blue, orange, and red, with the first
three being the dominant colors in the sign. The Board concludes that this
proposal is not in compliance with Section 6 (b) (3) of the Sign Ordinance.
DECISION
Motion by Bill Stuono, seconded by Mark Behr, to approve Design Review
Application #DR-12-07 of All Seasons Dental:
Tim Barritt—
yea
nay
abstain
not present
Mark Behr —
yea
nay
abstain
not present
Art Klugo —
yea
nay
abstain
not present
Bill Miller —
yea
nay
abstain
not present
Michael Sirotkin —
yea
nay
abstain
not present
Bill Stuono —
yea
nay
abstain
not present
The motion failed by a vote of 0 — 5 — 0. The application is denied.
Signed this 12th day of March 2013, by
Digitally signed by Mark C. Behr
Mark C Behr em =Mark C. Behr, o,
emaitil=mark@rhbpc.com,c=US
Date: 2013.03.12 16:21:25-04'00'
Mark Behr, Chairman
Please note: An appeal of this decision may be taken by filing, within 30 days of
the date of this decision, a notice of appeal and the required fee by certified mail to
the Superior Court, Environmental Division. See V.R.E.C.P. 5(b). A copy of the
C:\Users\Mark\Documents\South Burlington DRB\03.05.13 Meeting
Decisions\DR 12 07 165Dorset AIISeasonsDental ffd.doc4
notice of appeal must also be mailed to the City of South Burlington Planning and
Zoning Department at 575 Dorset Street, South Burlington, VT 05403. See
V.R.E.C.P. 5(b)(4)(A). Please contact the Environmental Division at 802-828-1660
or http://vermont*udiciary.org/GTC/environmental/default.aspx for more information
on filing requirements, deadlines, fees and mailing address.
The applicant or permittee retains the obligation to identify, apply for, and obtain
relevant state permits for this project. Call 802.879.5676 to speak with the
regional Permit Specialist.
C:\Users\Mark\Documents\South Burlington DRB\03.05.13 Meeting
Decisions\DR 12 07 165Dorset AIISeasonsDental ffd.doc5