HomeMy WebLinkAboutDR-14-02 - Decision - 0155 Dorset Street#DR-14-02
CITY OF SOUTH BURLINGTON
DEPARTMENT OF PLANNING & ZONING
DEVELOPMENT REVIEW BOARD
MASTER SIGNAGE PERMIT #DR-14-02
UNIVERSITY MALL, LLC -155 DORSET STREET
FINDINGS OF FACT AND DECISION
Design review application #DR-14-02 of University Mall, LLC to amend a previously approved Master
Signage Permit. The amendment consists of including additional colors to the list of approved colors,
155 Dorset Street.
Pursuant to Section 6 of the City of South Burlington Sign Ordinance, the erection, alteration, or
relocation of any sign within this district shall require design review by the Development Review Board
(DRB). Section 8 of the Sign Ordinance requires all property owners within the DS/CC Sign District to
obtain a Master Signage Permit.
Based on testimony provided at the public hearing held on May 6, 2014 and the plans and supporting
materials contained in the document file for this application, the Development Review Board finds,
concludes, and decides the following:
FINDINGS OF F,
1. Applicant University Mall, LLC filed design review application #DR-14-02 to amend a Master Signage
Permit, 155 Dorset Street. The subject property falls within the Dorset Street/City Center Sign
District and is subject to the South Burlington Sign Ordinance adopted June 3, 2002 and last
amended May 3, 2010.
2. The application was received on, March 13, 2014.
3. The owner of record of the subject property is University Mall, LLC.
4. The Development Review Board held a public hearing on May 6, 2014. The applicant was
represented by Heather Tremblay.
5. The applicant submitted renderings of the proposed sign (a 189.64 square foot building mounted
sign with pin -mounted individual letters for the name "Party City" and a flush mounted board for
the tagline below).
6. The sign colors as presently approved under design review approval #DR-05-07 are red, white, blue,
and green; with accent colors for logos and graphics limited to yellow and black. The application
before the Board here seeks to add orange and purple to that approved palette of sign colors.
DESIGN REVIEW CRITERIA
In reviewing an application for signage, the Board has considered the following:
(a) Consistent Design
The design of a sign must be compatible and harmonious with the design of buildings on the subject
property and nearby. The design of all signs on a property shall promote consistency in terms of color,
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graphic style, lighting, location, material and proportions.
The property hosts several buildings and a number of tenants. The applicant has established consistency
through common design practices, while still allowing each business to use its own colors, logos, and
styles. The sign will be installed and illuminated in a manner similar to the other signs on these buildings:
pin mounted letters with both internal/halo and face -lighting, and a flush mounted board with face
lighting. The Board finds these criteria satisfied.
(b) Promotion of City Center Goals
Signs shall be designed and located in a manner which reinforces and respects the overall stated goals
of the sign district and City Center Plan, including a high aesthetic quality and pedestrian orientation.
The DRB finds that the proposed signs are of high aesthetic quality and are visually pleasing. Pedestrians
will be able to see the signs. The Board finds these criteria satisfied.
(c) Color & Texture
The color and texture of a sign shall be compatible and harmonious with buildings on the property and
nearby. The use of a maximum of three (3) predominant colors is encouraged to provide consistent
foreground, text and background color schemes.
The currently approved Master Signage Permit allows the use of red, white, blue, and green for sign face
colors and yellow and black for accent and logos colors. The request is to add orange and purple to the
list of approved colors for sign faces.
No limitation on font or font types shall be required. The Board finds these criteria satisfied.
(d) Materials Used- Signs shall be designed and constructed of high -quality materials complimentary
to the materials used in the buildings to which the signs are related.
• The sign mounted on the bases will be of a sturdy suitable material. These materials are
weather -resistant, very commonly used, and appropriate for the district.
• The Board finds that the materials are of high -quality and fitting for the urban environment
envisioned in the City Center design district.
The Board finds these criteria satisfied.
Pursuant to Section 20 of the Sign Ordinance, all signs shall be of substantial and sturdy construction,
kept in good repair, and painted or cleaned as necessary to maintain a clean, safe, and orderly
appearance.
All signs shall be kept in good repair; landscaping surrounding the freestanding signs shall be kept
trimmed and neat and shall not obscure the text of the signs.
These criteria shall be enforced. The proposed sign is of substantial and sturdy construction and as
previously stated; materials are weather -resistant and high quality. The Board finds these criteria
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satisfied.
(e) Wall Mounted Signs
Section 10 of the Sign Ordinance governs the size and location of wall -mounted signs and shall be
enforced by the Code Officer.
Pursuant to Table 10-1 of the Sign Ordinance, a wall -mounted sign for a multi -tenant building or a
multi -building lot with a master signage permit in any district with freestanding or landscape sign
shall not exceed 15% of the area of the faVade to which it is attached or 100 sq. ft., whichever is
smaller.
Pursuant to Table 10-1 of the Sign Ordinance, the total area of all wall -mounted signs on the subject
property shall not exceed 10% of the area of principal public facade of each building.
Section 10(c) states that a wall -mounted sign shall not project above the roof or parapet of the
building nor below the top of any first floor doorway unless permitted through the design review
approval process.
Pursuant to Section 10(d), a wall -mounted sign shall not cover any opening or project beyond the top
or end of any wall to which it is attached.
Section 10(g) stipulates that a wall -mounted sign shall not project from the wall in excess of 9".
The Code Officer shall ensure that these requirements are met at the time of application of individual
signs. The Board finds these criteria satisfied.
(f) Freestanding Signs — N/A
nFricinm
Motion by Bill Miller, seconded by David Parsons, to approve Design Review Application #DR-14-02 of
University Mall, LLC, subject to the following conditions:
1. All previous approvals and stipulations which are not superseded by this approval shall remain in
effect.
2. The sign colors as presently approved under application #DR-05-07 are red, white, blue, and green;
with accent colors for logos and graphics limited to yellow and black. Orange and purple are hereby
approved to the list of approved sign colors.
3. The applicant shall obtain sign permits consistent with the master sign approval and specific
standards of the Sign Ordinance in effect at the time of application from the Code Officer prior to
any changes to signs on the property
4. Illuminated signs shall be limited to internal or external illumination, and shall comply with the
requirements of the Sign ordinance.
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5. There are no limitations on font or font type.
6. The colors orange and purple shall only be used on signs located on the building at 215 Dorset
Street.
7. Pursuant to Section 20 of the Sign Ordinance, all signs shall be of substantial and sturdy
construction, kept in good repair, and painted or cleaned as necessary to maintain a clean, safe, and
orderly appearance.
8. All signs shall be kept in good repair; landscaping surrounding the freestanding signs shall be kept
trimmed and neat and shall not obscure the text of the signs.
Tim Barritt
yea
nay
abstain
not present
Mark Behr
yea
nay
abstain
not present
Art Klugo
yea
nay
abstain
not present
Bill Miller
yea
nay
abstain
not present
David Parsons
yea
nay
abstain
not present
Jennifer Smith
yea
nay
abstain
not present
John Wilking
yea
nay
abstain
not present
Motion carried by a vote of 7— 0 — 0
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Signed this 2 d ! % 2014, by
Tim Barritt, Chair
Please note: An appeal of this decision may be taken by filing, within 30 days of the date of this
decision, a notice of appeal and the required fee by certified mail to the Superior Court, Environmental
Division. See V.R.E.C.P. 5(b). A copy of the notice of appeal must also be mailed to the City of South
Burlington Planning and Zoning Department at 575 Dorset Street, South Burlington, VT 05403. See
V.R.E.C.P. 5(b)(4)(A). Please contact the Environmental Division at 802-828-1660 or
http://vermontiudiciary.org/GTC/environmental/default.aspx for more information on filing
requirements, deadlines, fees and mailing address.
The applicant or permittee retains the obligation to identify, apply for, and obtain relevant state
permits for this project. Call 802.879.5676 to speak with the regional Permit Specialist.
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