HomeMy WebLinkAboutMinutes - Library Board of Trustees - 05/18/2023 - Board of Trustees Communications Committee
SBPL Board of Trustees Communications Committee
Thursday, May 18, 2023: SB Public Library Board Room and Virtual
In attendance: Rebecca Stazi (chair), Holly Painter, Stacey Pape, Penne Tompkins
Staff: Jennifer Murray
1. The meeting was called to order at 5:32 p.m. Emergency procedures were reviewed.
2. There were no additions or deletions to the posted agenda and no members of the public in
attendance. Penne T volunteered to be the meeting scribe.
3. Holly P. made a motion, seconded by Penne T. to approve the April 20, 2023 committee minutes.
The motion passed unanimously.
NOTE: as of this meeting this group will be known as the Communications Committee which more
accurately reflects its role in supporting the library. The name change was adopted at the SBPL Library
Board of Trustees meeting May 11, 2023. This change is reflected on the committee’s Statement of
Purpose on the library website.
4. Communications Committee Projects
a. Summer Reading program bags- Jennifer and Penne updated the group about the design
developed for these bags, 500 of which have been ordered for the upcoming program. The
soft launch is June 1 with a bigger official summer reading launch in the children’s library
Saturday June 17.
b. Window clings: the short tag “Read Local” was approved at the trustees meeting and this
committee was charged with getting them made. Designs were discussed and samples
from other organizations were reviewed. Penne will draft options using Canva to share with
the group. Once a design is selected, one member will give direction to Jennifer so that she
can order them using the library’s Gift Account funds. The initial order quantity is 500.
Clings will be used in multiple ways, potentially as part of summer reading giveaways to
patrons.
c. Strategic Plan collateral – after a brief discussion it was agreed that we will not pursue a
secondary graphic version of the current library strategic plan. Rather, the existing plan will
be cleaned up to add the logo and align fonts and layout to match other documents shared
on the library website. The strategic plan will be added to the drop-down menu section of
About Us, as opposed to its current location within the page where it is less likely to be
noticed/found.
5. Communications Planning Framework Working Session
Members and staff reviewed the Communications and Outreach plan draft developed by Rebecca and
Stacey. The objectives were reviewed in detail with some word-smithing changes made. Next steps are
to develop specific strategies that may follow from the broad objectives, refining the Unique Selling
proposition and selecting priority action items for the coming year. These items will than make up the
committee goals for the library trustees annual plan.
6. Upcoming Amplification Opportunities:
a. Flyers shared at the trustees meetings, plus
b. Rec and Parks Touch a Truck event June 3
c. Summer reading launch June 17
d. Stacey shared the idea of the library investing in the future in a pop-up tent, like the Rec
department has to be used for various public events in which library information is shared.
She has found that the logo tent used by their organizations are very helpful for indoor or
outdoor public events.
e. Tabling at the city’s SoBu Nites out during the summer: Jennifer will provide the schedule
for when the library will have a table, which, ideally, will have many library volunteers
present
7. Other Business: Stacey mentioned a story telling idea with local participants as a possibility for our
library and it would give us an opportunity to highlight the sophisticated, equipment filled Media
Room.
8. Meeting adjourned at 6:58 p.m. Next meeting June 15, 2023.
Respectfully submitted Penne Tompkins