HomeMy WebLinkAboutMinutes - Library Board of Trustees - 02/16/2023 - Library Advocacy Advocacy Committee Minutes Thursday, February 16, 2023 – 6:00 pm
Virtual and SB Public Library Board Room Join Zoom Meeting: https://us02web.zoom.us/j/82659685305?pwd=VWVzWWdwaWlJTExadm5GTHZxRmcwZz09 Meeting ID: 826 5968 5305 Passcode: 295725 One tap mobile + +13017158592
6:04 p.m. Rebecca calls the meeting to order Present: Library Trustees: Rebecca Stazi - Chair, Holly Painter, Penne
Tompkins, and Jordan Lafayette (guest); Staff: Library Director Jennifer
Murray
6:04 p.m. No additions or deletions to the posted agenda. 6:04 p.m. No comments or questions from the public not related to items on the agenda.
6:05 p.m. Holly moves to approve minutes from January 19, 2023
Penne seconds Motion passes unanimously.
6:06 p.m. Advocacy Committee Statement of Purpose
• Rebecca gives overview of Statement of Purpose
• Jennifer clarifies meaning of “Provide information and recommendations” under “Goals & Responsibilities”
• Change “Advocacy plan” to “Communications and Outreach Plan” in first item under “Goals & Responsibilities”
• Change first item to standalone sentence
• Move “Attend City-wide activities that will provide a showcase for the library and its activities.” from “Advocate within City Gov’t” item to “Promote the Library” item.
• Stacey asks by email if committees have self-evaluation forms. Jennifer says no. Governance committee will need to address this.
• Jennifer asks if “The Committee shall have the goal of having not less than three Trustees and two community members.” is in the by-laws? Rebecca says this is a goal but not required.
• Change “Advocacy” to “Advocacy and Communications” to first item under “Purpose and Nature”
• Continued wordsmithing of “Goals & Responsibilities” and “Meetings” focused on making these sections more succinct.
• Discussion on whether this document provides clarity and guidance. The group is satisfied with the statement. Penne moves to take forward our revised Statement of Purpose to regular board meeting. Rebecca seconds. Motion passes unanimously.
6:40 p.m. Advocacy Committee Projects Rack card (for brochures)
• Penne will reach out to graphic designer re: rack card.
• Jennifer will provide committee with finalized Strategic Plan.
• Committee needs to decide what copy from Strategic Plan will go on rack card, plus intro.
• Jennifer will give guidance on logistics like dimensions.
• Holly will take photos once the committee decides what photos we want.
• Next time, we can look at some similar rack cards from other libraries. Jennifer will provide these. Window clings and taglines
• There was engagement with Rebecca’s email on taglines.
• Discussion of “curiosity’s paradise” as tagline from Major Jackson’s commissioned poem. Too long?
• Definitions of slogan (longer) v. tagline (short catchy phrase).
• The library is using “See YOU at the library” in emails.
• Jordan points out that “Read local” speaks to Vermont ethos. Does it encompass all of what the library offers? Penne wonders about a phrase that includes more about the library.
• Penne suggests a slogan AND a tagline (e.g., “Read local” for tagline and longer slogan that encompasses more about the library.)
• Penne asks if the city/library logo would go on the window cling. Too detailed and unreadable?
• Discussion of design, shape, and size of window cling
• Penne will discuss design with graphic designer.
Holly moves that we take to the board the tagline of “Read Local.” Penne seconds. Motion passes unanimously.
ASPIRE Video
• Kevin and Penne are working on copy for email that will go out to donors with the video. Mailchimp will soon limit to 500 recipients (March 1). Trying to get this out before that change.
• Kevin, Penne, and Stacey will decide whether to segment email to higher and lower level donors.
• Video is currently on YouTube but hidden. Need to check with Charlotte that it’s “hidden” (accessible with link) rather than “private.”
7:14 p.m. Communications Planning Framework Working Session
• Rebecca gives overview of Communications and Outreach Plan template
• Penne suggests we work on key audiences as a group during meeting. How specific do we want to be?
• Jennifer raises library users and library non-users as two key audiences.
• Discussion of what is the advocacy committee and what is its focus?
• Jennifer: Do we want to target library users or non-users (for various reasons: intentional, lack of knowledge of library’s existence and/or services)?
• Strategic plan has some audiences listed (e.g., immigrants)
• Discussion about what we’re going to do with this plan
• Jennifer will send out the Strategic Plan
• The committee will think about the Communications and Outreach Plan document and fill in what we can.
• Penne finds the Library’s mission statement and suggests it might be able to be used as a slogan.
7:28 p.m. Upcoming Amplification Opportunities
• Jennifer has provided fliers for the group to post around town for several future events.
• Jennifer: The summer reading program is upcoming.
• Penne: Can we support the Friends of the Library concert series? This is one of the fliers Jennifer brought. Group will amplify on social media.
7:31 p.m. No other business
7:31 p.m. Meeting adjourned